Campaign Viewer

Which campaigns drive traffic to your site? The Campaign Viewer puts you in-the-know

LivePerson’s Campaign Viewer provides real-time insight into all marketing activities that drive traffic to your website. Get in-depth details about visitors – grouped by each campaign – the minute they arrive on site.

• Segment your visitors on the fly: sort by marketing campaign or look at them individually
• Get immediate feedback on a campaign’s performance and implement any enhancements needed
• See in real-time how visitors reach your site and instantly prioritize whom to engage
• Provide better customer service and maximize up-selling and cross-selling opportunities

Track All Roads That Lead to Your Site

Campaign Viewer provides you with an in-depth understanding of how visitors arrive on your site. Instantly identify visitors who:

• Respond to a marketing campaign, such as promotions, Google AdWords, e-newsletters, affiliate programs and more
• Type your URL directly into their browser’s address bar
• Arrive by means of a link on another site
• Reach you via an unpaid (organic) search

Assess Online Marketing Initiatives

The Campaign Viewer lets you make rational choices about your traffic-driving campaigns. Use this strategic data to make immediate enhancement so that your campaign delivers the results you want.

For every visitor you’ll see:

• Campaign Medium — Indicates the type of campaign that brought the visitor to your site – for example, a paid search or an email campaign
• Campaign Source — Identifies the visitor’s origin, for instance the CPC provider or the URL of a referring website
• Search Keywords — Shows keywords visitors searched on to reach your site. For CPC campaigns, shows the keywords and CPC provider that invoked the ad that led the visitor to your site
• Creative — Describes the version of an ad that your visitor clicked
• Name — Names the particular promotion that led the visitor to site