LivePerson Enterprise for Sales

Engage and connect with online visitors

US Online
Advertising Revenues

As consumers continue to shift their spending from traditional retail channels to the Internet, companies are spending billions of dollars annually to enhance their website and attract new visitors. While advanced tools help online marketers analyze visitor traffic and optimize search terms, preventing abandonment behavior is still a challenge. Whether visitors abandon shopping carts mid-order, click away from partially completed forms, or leave a site due to unavailable product or service information, marketers are missing opportunities to identify and engage hot-lead visitors most likely to benefit from live assistance.

According to JupiterResearch, online chat features have increased online conversion rates by as much as 20 percent. Considering the average conversion rate is currently 2.4 percent (FireClick Index), and Forrester Research projects US retail e-commerce sales to grow to $334.7 billion by 2012, there is a tremendous opportunity for marketers to reach out to "intenders" who would convert if engaged by a site representative.

1&1's 2008 Website Communication Survey found that 49 percent of consumers use live chat and instant messenger tools 11+ times per month. Over 50 percent of consumers perceive companies that provide communication features such as real-time dialog as progressive, advanced, and eager to please the customer.